The Ideal Customer Essays - Nordstrom, Michael Kors,

The Ideal Customer Carefree, adventurous, and always ready to have fun, is how I would describe the type of customer that would shop in my store. She's between the ages of 15 and 22, the perfect time to experiment with personal style and take risks with her wardrobe. Living in the suburbs of Seattle, this customer is upper middle class and has a job, but still gets spending money from her parents. She can mix the perfect find from Forever 21 with a more expensive item from the likes of Michael Kors or Free People. Her casual attire consists of True Religion jeans, a Juicy Couture velour jacket, and Ugg boots. Whether in high school or in a sorority at Washington State University, these girls always want their clothes to be classy and fun. I grew up with this customer living just outside of Seattle my whole life and went to school with them. These girls frequent stores like Nordstrom and are not afraid to be fabulous even if they are just going to high school for the day. These girls drive black BMWs and always have perfect manicures. On the weekends they go downtown Seattle with their girlfriends for dinner and possibly hit up one of the many 18 and over nightclubs. Spring break is always spent in Cabo, and summertime means a trip to Hawaii or a Cruise to the Bahamas. To create the look for my store I drew inspiration from my 17 and 16 year old sisters and from the people I went to high school with. I wanted to create a store that I, myself would be excited to shop in. For my portfolio pieces, I had my sister model clothes from our combined closets. Therefore, everything you see has actually been worn by the customers I would want shopping in my stores.