Tuesday, December 24, 2019

Discussing Gender Differences Occur Among Preschool Children

Taking the opportunity to observe preschoolers in a childcare setting will help identify whether gender differences occur among preschool children. More specifically, observing children in their natural environment will help determine whether or not boys play differently than girls. On October 7th, at the Child Development Lab’s playground while the children were having playtime at 11 o’clock in the morning, I had the chance to observe thirteen boys and sixteen girls aged 3-4 years old. After observing, I was able to conclude that at the ages of three and four years old, boys and girls do not play differently; at the ages of three and four, both boys and girls play in rocks, on scooters, sing, and play with kitchen sets. To begin, the playground had three parts to it; there was the jungle gym, the cement area, and the corner area with plastic kitchen sets and tables. I will start off by sharing what I learned while observing the jungle gym. At any given time, there were four girls and four boys on the jungle gym; the jungle gym was never empty. The children on the jungle gym, whether boys or girls, were always smiling and climbing up everything. This proves that both boys and girls played in the same ways. At one point, there were three girls and two boys all on the big silver slide together. It seemed as if they were racing each other because when one got to the bottom, they would race right back to the top and do it all over again. The stereotype that presents girls asShow MoreRelatedThe Effects Of Post Traumatic Stress Disorder ( Ptsd )3001 Words   |  13 Pagesor interpersonal violence. In general, children who experience a single-occurring trauma display symptoms of PTSD within a year. In some cases this can be delayed and re-emerge in later life. The diagnosis of PTSD originated in the 1980s’s when war veterans displayed symptoms. PTSD was consequently only conceptualised for traumatised adults in the Diagnostic and Statistical Manu al of Mental Disorders (APA, 2013).However, recent studies proposed that children and adolescents between 1-18 years oldRead MoreCooperative Learning: Improving Social Skills in the Classroom2192 Words   |  9 Pagessocial behavior in families can produce negative responses. As educators, we first see characteristics of social behaviors in preschool. Most parents send their children to preschool to enhance socialization with children their own age. They do so in the hopes of giving a good foundation for social competence (Jalongo, 2006). Language development begins in preschool and is a tool used to create positive social behavior. According to Vygotsky, language is critical for cognitive growth. CollaborationRead MoreThis Paper Investigates The Application Of Attachment Theory2882 Words   |  12 Pagespatterns children learn to negotiate interpersonal relationships. 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Monday, December 16, 2019

Mass Crime Lab Case Free Essays

Former Massachusetts State Crime Lab chemist, Annie Dookhan, has been indicted on twenty-seven counts of tampering with evidence, perjury, and obstruction of justice after a legal fallout that has jeopardized thousands of drug cases (Smith). Dookhan admitted to â€Å"dry-labbing† (distinguishing a sample is a narcotic based on appearance instead of actually testing), altering test results, and â€Å"deliberately turned a negative sample into a positive for narcotics a few times†. Another way in which she tampered with the testing samples was by exaggerating the weight of seized drugs in order to cause the accused party to receive harsher penalties. We will write a custom essay sample on Mass Crime Lab Case or any similar topic only for you Order Now As a result of the chemist’s actions, many innocent people have served jail time, while deserving criminals were let off the hook. Even though her coworkers and supervisors were suspicious on several occasions throughout the course of several years, she was not caught until 2011 when she admitted to forging a colleague’s signature on paperwork. It was not until this action, that she was finally suspended from her duties (The Living Case). The next thought that occurs to someone reading this story is â€Å"Why†. What would possess someone to risk his or her job and credentials? It is hard to understand what exactly would motivate Annie Dookhan to commit this type of crime considering that her life was not directly impacted by the fates of the defendants her samples belonged to. Frederick Herzberg’s motivation-hygiene theory, also known as the two-factor theory, could be applied in this case. Lab executives leadership style Crime labs would be better served if they were operated privately and contracted by states rather than run by a police department. There is cause for concern when a state prosecutor has intrinsic ties to the people testing the evidence he or she needs to convict a felon. It is an absolute conflict of interest to have a crime lab under the control of the police. Northeastern University law professor Daniel Medwed said, â€Å"There are often implicit pressures [on crime lab technicians] to help out prosecutors – to testify in cases in a way that supports their perceived colleagues in law enforcement† (The Living Case). As a result of the outcome of the Melendez-Diaz v. Massachusetts case, chemists are now required to be present at the trial of the substance they tested in order to be cross-examined on their testimony (Melendez-Diaz v. Massachusetts). Bearing in mind that their testimony carries a lot of weight in a trial, chemists should remain separate so that issues of prejudice or bias arise. Aside from that issue, being run be the state police produces problems in relation to the management of the crime lab reporting any errors in testing that may occur. The leaders may feel that exposing problems would only increase a backlog of paperwork and further testing as a result of an internal investigation. In this case, it does not seem that the leadership was affected by police involvement as the lab was run by the Department of Public Health during the period of the incidents. Sources: * I was unsure how to cite the case given to us as most of my information is derived from there, and I did not see where Kirkman provided source information. * http://www.supremecourt.gov/opinions/08pdf/07-591.pdf * http://www.npr.org/2013/03/14/174269211/mass-crime-lab-scandal-reverberates-across-state How to cite Mass Crime Lab Case, Papers

Sunday, December 8, 2019

Marketing Consumer behavior Nike

Question: Discuss about the Marketing Consumer behavior Nike. Answer: Introduction This report analyzes some of the social influences on the buying behavior of the consumers of Nike. Nike manufactures and sells a lot of products, one of which is the range of sportwear apparels. The customers of Nike come from different socioeconomic backgrounds and have different decision-making process for buying a product. There are a large number of factors present in the society that can affect the decision-making process of these consumers (Schlegelmilch, 2016). Social influences Social influences on the buying behavior of the customers can be defined as the factors present in the society that can affect the decision-making process of an individual for a product or service. There are a wide range of social factors that can affect the decision-making process of an individual for a product or service. This report focuses on the sportwear apparel sold by Nike and the social influences on the buying behavior of the corresponding customers in the market (Parente, 2014). Reference groups Each and every individual in the society has a number of people close to him or her. These people surround the individual to share his or her feelings, situation and condition. These people are considered to be the reference groups of an individual in the society. Each and every individual in the society are used to share their opinions, views and feedbacks with their close ones or the members of their reference groups. This in turn allows the members of the reference groups to have a lot of influence on an individual. The feedback, views and opinion of the members of the reference groups affect the buying behavior of an individual to a significant extent. This section of the report focuses on some of these reference groups that have significant influence of the buying behavior of an individual in the society (Shih, 2013). The reference groups can be divided into two major categories, primary and secondary group. Primary group This reference group of an individual consists of his or her family members, relatives, friends and colleagues. Basically, the people that an individual interacts regularly are considered to be a part of the primary reference group of an individual. The members of the primary reference group affect the buying behavior of the individual in a number of ways. They already have used the products from Nike and have their own opinion about the quality of the products. This in turn allows them to affect the buying decision of the individual to a significant extent. The primary group member might be loyal customers of Nike, which in turn affects the buyer behavior of the individual positively. If an individual has his or her family living together, then it affects the buying decision of the expensive premium sportswear. In such a scenario, the individual would prefer going for an average quality sportswear and spending rest of the money on the family members (Tuten, 2014). The buying behavior of an individual is greatly affected by the lifestyle of the members of the primary reference group of the individual. For example, if the members of an individual's primary reference group don't spend a lot on sportswear apparels, then it's unlikely that the individual is going to spend a lot on the premium sportswear apparels. The lifestyle of the members of the primary reference group of an individual in terms of health and fitness also affects the buying behavior of the individual. For example, if the members in the primary reference group of an individual don't focus a lot on buying the premium sportswear products, then the individual also might not be interested in buying expensive and premium sportswear products. Secondary group The secondary reference group of an individual consists of the people that the individual interacts less frequently. Some of the examples of the secondary reference group of an individual are the professional organizations, alumni associations and large public forums like clubs. The influence of these secondary reference groups on the buying behavior of the individual is minimal in comparison to the primary groups. So, the buying behavior of the individual for the sportswear products of Nike are influenced to a nonsignificant level (Mullin, 2014). Social class The individuals living in a society can be divided into various categories based on various factors. One such category is the economic value of the individuals in terms of their total revenue and income capacity. This categorization of the individuals in the society is called the socioeconomic classification. The socioeconomic class of an individual also influences his or her buying behavior. Hence this factor influences the buying behavior of the customers of the sportswear products sold by Nike to a significant amount (van den Driest, 2014). The individuals in the high socioeconomic class generally dont bother about the price of the product as long as the quality is very high and the brand is a popular one. So, the customers of Nike in the high socioeconomic class are fine with the high price tags of the products and this social factor wont be an influence on their buying behavior. The individuals in the middle and upper middle socioeconomic classes focus on the value that they yield from the premium products that they buy. These customers of Nike focus on the value that they get by buying any of the products from the range of premium sportswear sold by Nike. So, the customers from this socioeconomic class are influenced a bit by the social factor in their buying behavior, but focus on the value they yield by purchasing the products. The individuals in the low socioeconomic class dont generally purchase premium products and put more importance on other aspects of their life than buying premium products. The customers of Nike from this social class generally wont buy the premium sportswear range of products. These customers generally purchase the premium products with promotional offers and discounts (Morgan, 2015). So, the social class of the individuals in the corresponding market of operation is a significant influence on the buying behavior of the customers of Nike premium sportswear products. The customers from the different social classes have different preference and priority depending on their purchasing capability. Marketing strategy The social factors identified in the previous section can be considered while designing the marketing strategy for the premium sportswear products sold by Nike. As these factors influence the buying behavior of the customers in the corresponding market of operation, their inclusion in the marketing strategy of the corresponding products allows the design and development of effective marketing strategy, which can lead to significant increase in the sales of these products (Gardner, 2015). Marketing mix The marketing mix of the premium sportswear products sold by Nike can be based on these social factors that influence the buying behavior of the customers. As shown in the above image the marketing mix of the range of premium sportswear products from Nike consists of 7 factors product, place, price, promotion, people, physical environment and process (Shank, 2014). Price From the analysis of the identified social influences, we can be clear that the price range of the existing premium sportswear products of Nike is a big factor in the buying behavior of the customers. The marketing professionals in Nike can focus on keeping an affordable price for the middle, upper-middle and high socioeconomic classes in the society (Burns, 2014). Place As per the social influences identified in the previous section, we analyzed that the demand of the premium sportswear products sold by Nike is high among the upper-middle and high socioeconomic class individuals with healthy lifestyle. So, the marketing professionals in Nike can ensure that the retail stores of the organization are placed at the locations having high frequency of these people. So, the retail stores of Nike can be opened at premium residential places and key locations of the corresponding markets (Kotler, 2015). Product The marketing professionals in Nike should ensure that the premium sportswear products sold by the organizations should be of high quality and should be innovative. The high quality of the products along with their innovativeness allows more number of customers to realize more value from them. The realization of more value from the products allows the customers from every social classes and with any reference group to take the decision of buying the corresponding products (Armstrong, 2014). Promotion The marketing professionals in Nike should ensure that the promotional activities and offers on the premium sportswear products of Nike are frequently provided to the customers. These promotional offers and activities attract more customers from any social class and with any reference group. This in turn allows the organization to have higher sales of the corresponding products. The marketing professionals at Nike can ensure that the promotional activities and offers are spanned across all the varieties of the premium sportswear range of products sold the organization, which in turn attracts the customers with various needs and requirements to buy the products. People The marketing professionals at Nike should ensure that the people allocated to interact with the customers at the retail stores of Nike should be efficient enough to persuade the customers of buying the products. The high efficiency of the people involved in the process of making the sale to the customers allows the chance of a positive buying decision from the customers to be high. So, the people interacting with the customers at the Nike retail stores should have effective interpersonal and communication skills to ensure that the customers buy the products and get all their queries resolved to be able to take a positive buying decision for the premium sportwear products sold by Nike. Physical environment The marketing professionals at Nike should ensure that the physical environment of the retail stores of the organization is of high enough quality to attract more number of customers. The high-quality environment of the retail stores of the organization allows more number of customers to be impressed with the quality of the brand. The customers also perceive the brand to be of very high quality as per the quality of the physical environment in the retail stores (Iyer, 2015). Process The marketing professionals at Nike should ensure that the high-quality manufacturing process of the premium sportswear products sold by the organization are marketed effectively to the customers. The high quality of the manufacturing process allows the customers to perceive the products to be of high quality. This in turn allows the organization to attract more number of customers from the upper-middle and high social classes. The marketing activities focusing on the quality of the manufacturing process of the premium sportswear products sold by Nike ensure that the customers are familiar with the authenticity of the products and the value that the products provide for their price tags (Burgelman, 2015). Market segmentation and targeting The analysis of the social influences on the buying behavior of the customers of the premium sportswear products sold by Nike, revealed a number of factors that should be considered while deciding on the target market for these products. The marketing professionals at Nike should focus on the segmentation of the market based on the lifestyle and socioeconomic status of the customers. The marketing activities for the premium range of the sportwear products sold by the organization should focus on the middle, upper-middle and high socioeconomic classes in the society. This in turn allows the organization to attract more number of customers for the premium range of sportswear products sold by Nike. The marketing activities of the organization should also focus on the individuals in the society with the healthy lifestyle. This in turn allows the marketing activities to be focused on the individuals who put a lot of effort into being healthy and fit through their daily activities. The mar ket segmentation and targeting criteria for the premium range of sportswear products allows more number of customers to be attracted to the products, which in turn leads to increased sales of the products (Granzin, 2015). References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Burgelman, R. A. (2015). Complex Strategic Integration at Nike: Strategy Process and Strategy-as-Practice Combined. Burns, L. D. (2014, July). FASHION DESIGN AND MARKETING FOR SUSTAINABILITY AND SOCIAL CHANGE: THEORY AND PRACTICE. In2014 Global Marketing Conference at Singapore(pp. 1473-1476). Gardner, S. (2015). Social media marketing strategy: Driving traffic to and from your Facebook fans page. Granzin, K. L., Mason, M., Bahn, K. D. (2015). Personal Investment Theory: A Tool for Segmenting Markets When Devising Marketing Strategy. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 444-451). Springer International Publishing. Iyer, G. R., Dunn, G. (2015). Some Considerations on the Links Between Marketing Strategy and Corporate Reputation. InProceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference(pp. 371-378). Springer International Publishing. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Morgan, R., Magin, S., Huber, F., Herrmann, A. (2015). The Why of Buying NikeFindings of a Causal Analytical Study. InCreating and Delivering Value in Marketing(pp. 223-223). Springer International Publishing. Mullin, B. J., Hardy, S., Sutton, W. (2014).Sport Marketing 4th Edition. Human Kinetics. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Schlegelmilch, B. B. (2016).Global Marketing Strategy. Springer International Publishing: Imprint: Springer,. Shank, M. D., Lyberger, M. R. (2014).Sports marketing: A strategic perspective. Routledge. Shih, B. Y., Chen, C. Y., Chen, Z. S. (2013). An empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), 528-540. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage. van den Driest, F., Weed, K. (2014). The ultimate marketing machine.Harvard Business Review,92, 54-63.

Sunday, December 1, 2019

National Intervention Week Proclamation Essays - Drug Rehabilitation

National Intervention Week Proclamation NATIONAL INTERVENTION WEEK PROCLAMATION In April 1997, Paul J. Peloquin, Sr. , a professional interventionist and trainer had a vision to make the American Public more aware of the intervention process which over the last 25 years has proven to help untold thousands break through the denial of their addictions. In the mid 1960s Dr. Vernon Johnson founded the Johnson's Institute and Intervention Process, which people would use for many decades to come. Betty Ford wrote a letter to Dr. Johnson thanking him for the intervention process, for it had helped her; as it has helped so many others. Intervention in itself will become the modality of the future in assisting people to realize the denial of the addiction before it totally destroys the individual and the families of the people affected by the disease. This in turn will save billions of tax dollars in medical expenses. As stated in the National Drug Control Strategy of 1998 (a ten year plan) Goal 3, Objective 1... Support and promote effective, efficient, and accessible drug treatment, ensuring the development of a system that is responsive to emerging trends in drug abuse. Furthermore, Objective 3... Promote national adoption of drug-free workplace programs that emphasize a comprehensive program that includes: drug testing, education, prevention, and INTERVENTION. The American Board of Certified Interventionists, Inc. Founded by Paul J. Peloquin, Sr. Ph.D. has gained the support of Governors and Congressmen. It is the belief that awareness and education will keep the American Public thinking and talking about addiction and the problems it causes. This in turn will convey to the individuals that truly need help, but are preoccupied with their addiction and cannot see their denial without the assistance of others, hence intervention . Moving into the next millennium with the knowledge to stop or interrupt the addiction process sends an important message to Americans and people around the world that, ? we as a people? are not allowing life-threatening problems to conquer our loved ones without taking an educated stand on the issues. Governor Fob James, Jr. and Congressman Joe Scarborough have endorsed the National Intervention Week as a well-needed proclamation to bring attention to the process to make millions aware of what is available to them to help others. It is time for the President of this great Nation to support the proclamation by endorsing National Intervention Week (19 April through 23 April) as a time for healing and new beginnings for those in need. Paul J. Peloquin, Sr. Ph.D Founder and President American Board of Certified Interventionists, Inc Bibliography: The American Board of Certified Interventionists,Inc. Vernon Johnsons; How to get someone help" Florida Coalition on Drug Education, Prevention, Intervention, Inc.